Advanced Targeting
EXADS offers unparalleled targeting options, allowing you to reach audiences with maximum precision and get the maximum impact for your campaigns.
Primary Targeting Options
Target audiences based on their Category, Country, Region, and Language
Operating Systems from Console, Mobile and Web
Mobile Carrier for when mobile devices are used
Device: Console, Desktop, Mobile, CTV, Tablet or Wearable Devices
Browser: choose your targeted audiences from 27 options
Virtual Reality: target or exclude VR users
Narrow your audience targeting by using IP Ranges, Keywords, Domains and Time Scheduling for your ads. Prevent ad fatigue with Frequency Capping.
Target or exclude users who have reached certain goals with Behavioural Retargeting.
Increase your conversion rates among high potential audiences
Use Positive Retargeting to serve more ads to users who meet a certain goal
Use Negative Retargeting to serve less ads to users who have reached that goal
Custom Key/Value Targeting
Define custom key-value pairings at ad server level
Keys and associated values can be static, dynamic or based on a numeric value range
Publishers can assign values to the custom keys
Advertisers can use these values as custom tokens on landing pages
More Powerful Features for Your Ad Server
An automated solution that helps you eliminate malvertising, lack of ad compliance and bad quality ads.
A vast array of payment options within an intuitive user interface that delivers an unparalleled user experience.
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