Pricing Models
Choose the pricing model that best suits the objectives of each of your campaigns
EXADS bidding models

Essential Pricing Models

CPM - with the Cost per Mille model, advertisers pay for every 1,000 impressions an ad receives.

CPC - with the Cost per Click model, payments are based on the number of times users click ads.

CPV - with the Cost per View model, advertisers pay when users watch a video ad for a set duration. 

CPA - with the Cost per Action model, advertisers pay when users take particular actions.

Smart CPM
Save time and get the best visibility at the most affordable price

Set up the maximum you are willing to pay, and our system will do the rest

Bid for impressions at the best price possible

EXADS pricing models

Pay for your advertising based on the performance of your ads with Dynamic CPA.

Avoid paying for impressions that don’t materialise in user actions


Not all actions are valued the same. Set a value for each type of action your users take


Smart Bid

It can be used for Target CPA and Target ROAS bidding strategies


Automatically determine the optimal bid based on the likelihood of a user to convert


Smart Bid is an algorithm that is guaranteed to generate profit for advertisers


Smart Bid 2

More Powerful Features for Your Ad Server

Programmatic/RTB

Take full advantage of the benefits of programmatic advertising and real-time bidding. 

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Self-service

Empower your platform users. Give your users the autonomy to thrive and accomplish their goals with your platform.

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Statistics

Monitor & measure your KPIs against your goals with the ultimate analytics. Assess performance in real-time.

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Get Started

You could have your own ad server for Email ads up & running in no time. Get in touch with us now and start monetizing email lists.